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Using Real-Time, Workflow-Integrated Digital Communications to Transform Medication Prescribing
Points of Light 2026 Case Study 8
Humana historically relied on fax messages to notify healthcare organizations about medication-related care gaps, but this method led to low response rates, limited visibility into clinician decisions, and provider abrasion. To resolve these challenges, the payer partnered with DrFirst to codevelop NewRx Insights, a pharmacy-agnostic, bidirectional messaging tool that natively integrates within clinicians’ prescribing workflows. Using this tool has resulted in higher clinician compliance rates, more efficient care-gap closure, and reduced administrative burden.
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This material is copyrighted. Any organization gaining unauthorized access to this report will be liable to compensate KLAS for the full retail price. Please see the KLAS DATA USE POLICY for information regarding use of this report. © 2026 KLAS Research, LLC. All Rights Reserved. NOTE: Performance scores may change significantly when including newly interviewed provider organizations, especially when added to a smaller sample size like in emerging markets with a small number of live clients. The findings presented are not meant to be conclusive data for an entire client base.