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Using Real-Time, Workflow-Integrated Digital Communications to Transform Medication Prescribing
Points of Light 2026 Case Study 8
Author
Mac Boyter
Author
Aurene Wilford
Humana historically relied on fax messages to notify healthcare organizations about medication-related care gaps, but this method led to low response rates, limited visibility into clinician decisions, and provider abrasion. To resolve these challenges, the payer partnered with DrFirst to codevelop NewRx Insights, a pharmacy-agnostic, bidirectional messaging tool that natively integrates within clinicians’ prescribing workflows. Using this tool has resulted in higher clinician compliance rates, more efficient care-gap closure, and reduced administrative burden.
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Key Findings:
- Executive Summary
- The Collaborators
- Points of Friction—Challenges to Be Solved
- Action Plan—How the Collaborators Worked Together to Reduce Friction
- Points of Light—Outcomes Achieved Through Collaboration
- Lessons Learned—What Best Practices Can Other Organizations Replicate?
- What's Next?—Vision for the Future
Project Manager
Joel Sanchez
This material is copyrighted. Any organization gaining unauthorized access to this report will be liable to compensate KLAS for the full retail price. Please see the KLAS DATA USE POLICY for information regarding use of this report. © 2026 KLAS Research, LLC. All Rights Reserved. NOTE: Performance scores may change significantly when including newly interviewed provider organizations, especially when added to a smaller sample size like in emerging markets with a small number of live clients. The findings presented are not meant to be conclusive data for an entire client base.