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Secure Messaging 2015
First Look at Who Providers Are Considering and Why
To avoid security breaches and prepare for the threat of possible HIPAA audits, providers are turning to the secure messaging market. Well over 100 vendors claim to play in this rapidly emerging market, leaving providers with a daunting selection process. This report aims to simplify that process by taking an early look at the acute care secure messaging landscape to determine how providers define secure messaging, who the major players are, how deeply they are connected, and what type of objectives providers hope to accomplish going forward.
1. TIGERTEXT LEADS IN MARKET SHARE AND MINDSHARE
The high speed-to-value proposition offered by TigerText has allowed them to secure the largest market share of any secure messaging vendor. Imprivata is the only vendor whose mindshare is comparable to TigerText’s, largely due to their existing presence in healthcare. Doc Halo receives little consideration in potential deals from providers in this study but is mentioned by other vendors as a competitor in the secure messaging space, and their market share does exceed that of many widely considered vendors.
MINDSHARE/MARKET SHARE OF MARKET LEADERS
2. TIGERTEXT'S REPUTATION DRIVES ADOPTION, BUT FUNCTIONALITY AND PRICE ARE CONCERNS
Many providers are considering TigerText based on the recommendation of their peers and on the vendor’s name recognition. However, others are hesitant to contract or stay with TigerText due to high license costs and perceived functionality that does not go beyond basic secure messaging needs. Many Doc Halo customers say they chose the vendor over TigerText because they felt they could achieve the same level of functionality for a lower cost. Providers considering Imprivata and Spok are doing so largely due to the existing, positive relationship they have with the vendor through other purchases. Those considering Voalte either have an existing relationship with the vendor or feel that the functionality is more comprehensive and has more development potential than that of other vendors.
3. VOALTE PROVIDES THE MOST ROBUST INTERFACE
Voalte earns market share by leveraging their experience partnering with providers for other clinical offerings to achieve deeper integration per client than any other secure messaging vendor. Voalte customers most often report having nurse call and patient monitoring interfaces, and comparatively few non-Voalte clients report these interfaces. Imprivata and Spok have had limited success with interfaces, although neither vendor has managed to deeply interface in one area across multiple provider organizations. Similarly, TigerText and Doc Halo have isolated incidences of interfacing in many key areas; however, these interfaces have yet to be widely adopted across their customer bases. Although feedback is limited, PatientSafe Solutions’ and PerfectServe’s customer bases experience a deep level of connectivity. PatientSafe Solutions stands out for its strong EMR interface.
VALIDATED SECURE MESSAGING INTERFACES
INDUSTRY USERS
4. PROVIDERS WANT MORE THAN HIPAA COMPLIANCE FOR THE LONG TERM
For the long term, providers live with or considering a secure messaging solution are hoping to achieve goals that go beyond the basics of secure messaging, and this will require more robust functionality and interface capabilities. Because these strategic solutions require more time to be developed and deployed, many providers turn to more basic solutions as a stop-gap measure to ensure HIPAA compliance. Vendors like Doc Halo and TigerText have strategic functionality, although it has yet to be adopted by the majority of their providers.
VENDORS TO CONSIDER | A LOOK AT WHO OFFERS WHAT FUNCTIONALITY
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This material is copyrighted. Any organization gaining unauthorized access to this report will be liable to compensate KLAS for the full retail price. Please see the KLAS DATA USE POLICY for information regarding use of this report. © 2018 KLAS Enterprises, LLC. All Rights Reserved. NOTE: Performance scores may change significantly when including newly interviewed provider organizations, especially when added to a smaller sample size like in emerging markets with a small number of live clients. The findings presented are not meant to be conclusive data for an entire client base.