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Digital Rounding 2018
A First Look at Digital Rounding Vendor Performance
Author
Adam Cherrington
Increasingly, payers are adjusting reimbursements based on the quality of the patient experience. This has led to increased interest in rounding solutions that help hospitals measure and improve patient satisfaction during patients’ stays. Solutions are offered from several different vendor types, including those that already specialize in IPS, patient outreach, nurse communications, and consulting; as well as standalone vendors who have not yet been on the KLAS radar. With so many vendors in play, this report will clarify for providers what their options are and what the potential experience will be with the various vendors.
High Overall Satisfaction; Inconsistent Satisfaction but Broader Use among Advisory Board and Vocera Customers
Overall, digital rounding vendors deliver a positive customer experience: four of the six rated receive overall performance scores above 90 (out of 100). For most customers, the experience is positive from the very beginning, with vendors correctly setting expectations, providing successful implementations, and delivering responsive ongoing support. For some customer bases, however, high satisfaction is less consistent. Advisory Board and Vocera users are most likely to report challenges, likely a consequence of having higher expectations created by their deeper adoption across multiple use cases.
Vendors Jump into Digital Rounding, but Synergies within Solution Suites Have Yet to Materialize
In the last few years, the number of vendors on KLAS’ radar offering digital rounding solutions has doubled, and it continues to grow. In most cases, vendors are pairing digital rounding solutions with other patient engagement offerings through acquisition, partnership, and new development. While vendors advertise synergies among the various components of their patient engagement suites, few customers currently report seeing such benefits. Even so, customer purchases of digital rounding solutions are heavily influenced by which vendors organizations already have existing relationships with for other products and services.
Today’s Vendor Strengths May Obscure Weaknesses That Hinder Future Potential
Provider organizations routinely say their vendor is meeting expectations very well in several rounding-specific areas. For many, however, expectations are currently somewhat low. Customers often view their rounding solution as little more than an electronic version of an otherwise paper-based process and thus say it has only a moderate impact on the overall patient experience. Many vendors are propping up functionality gaps in areas that could support more sophisticated use in the future—such as adaptability and analytics—with responsive support teams that handle customization requests. This model inhibits customer-driven expansion and may be unsustainable as customer bases continue to grow. Only TruthPoint stands out in the most challenging area of reporting and analytics.
Designer
Natalie Jamison
Project Manager
Robert Ellis
This material is copyrighted. Any organization gaining unauthorized access to this report will be liable to compensate KLAS for the full retail price. Please see the KLAS DATA USE POLICY for information regarding use of this report. © 2025 KLAS Research, LLC. All Rights Reserved. NOTE: Performance scores may change significantly when including newly interviewed provider organizations, especially when added to a smaller sample size like in emerging markets with a small number of live clients. The findings presented are not meant to be conclusive data for an entire client base.