Imaging Modality Trends (Large Organizations)
Significant Changes On The Horizon

1. SIEMENS IS ONLY COMPREHENSIVE VENDOR POISED FOR SIGNIFICANT GAINS

Siemens has very deep market penetration, and due to the vendor's productive partnerships and aggressive development, providers are over 10 times more likely to increase their purchases with Siemens than to decrease them. Providers also point to Siemens' strong MR and CT technology, willingness to work with existing customers, and highly functional support as driving forces behind their plans to purchase more Siemens modalities. The current trajectory puts Siemens on track to overwhelmingly be the top choice in providers’ future imaging decisions.

2. TOSHIBA LOSING HARD-FOUGHT GROUND IN LARGE ORGANIZATIONS

Toshiba was once viewed by providers as setting the standard for support, but customers report that the strength of Toshiba's relationships, support, and development has declined over the past year; employee turnover has increased, and interactions with Toshiba representatives have become less personalized. Toshiba is the only vendor poised for declines in future purchases, though some providers are interested to see whether Canon's plans to acquire Toshiba will result in a restoration of the levels of support and trust they once had with Toshiba.

3. GE HEALTHCARE AND PHILIPS STAGNANT AMID WIDELY VARIABLE CUSTOMER EXPERIENCES

Large providers are just as likely to decrease their purchasing volumes with GE Healthcare and Philips as they are to increase them. While some GE Healthcare and Philips customers report good experiences, others report difficulties with support. Negative interactions with sales and support employees and lagging mammography, x-ray, and mobile x-ray technology have a number of GE Healthcare customers looking to focused vendors for these modalities. GE Healthcare’s MR and CT growth remains positive. Provider trust in Philips has continued to suffer since the vendor’s failures to deliver on CT, and several providers view Philips as having a lower technology standard than GE Healthcare or Siemens.

4. SUPERIOR TECHNOLOGY AND SERVICE HELPING CARESTREAM & HOLOGIC GAIN TRUST OF LARGE ORGANIZATIONS

Carestream and Hologic have been able to build strong relationships with large organizations based on what providers view as these vendors’ industry-leading technology and exceptional support. Providers plan to increase purchases from these vendors in the future. Carestream is the only x-ray focused vendor to stand out in this manner. An early entrant to the women’s imaging market, Hologic set the bar for both digital mammography and tomosynthesis by providing high image quality with low dose; GE Healthcare and Siemens have been left struggling to compete for market share. Canon, Fuji, Hitachi, Samsung, and Shimadzu have limited market penetration and receive little attention from large organizations.

Writer
Alex McIntosh

Designer
Natalie Jamison