#IUseKLASBecause - Marty Paslick - Cover

#IUseKLASBecause - Marty Paslick

Care begins when a patient enters the doors of an HCA (Hospital Corporation of America) facility, and often the first interaction in a patient’s journey happens during registration.

Striving to provide an exceptional experience from the beginning, HCA is committed to reducing wait times in emergency rooms, ensuring patient privacy, and explaining financial responsibilities in ways that are clear and easy to understand thus providing an efficient registration process.

Today, technology supports multiple touch points in the patient access landscape, from scheduling and registration through financial counseling and Medicaid eligibility.

In late 2016, HCA decided to evaluate the current technology for patient access. Although HCA was using a robust solution, the product had been in place for over ten years, and it was time to perform a market scan of solutions and vendors. That’s when HCA turned to KLAS Research.

Getting the Broader Perspective

“KLAS provided several research results which proved beneficial to our assessment of available technology in today’s patient access market,” explained Chad Wasserman, Chief Information Officer of HCA’s Parallon Business Performance Group. “Their perspective on broad trends influencing this space, ranking of current vendors who excel in healthcare technology, and well-documented experiences from other customers helped us understand vendor positioning both subjectively and quantitatively.”

“When we are performing a market scan, we rely on a variety of resources,” stated Nicole Tremblett, our Vice President of Strategy, HCA Information Technology and Services. “In this instance, KLAS provided specific data relative to the patient access space which is not typically covered by other mainstream research firms. KLAS helped us understand our purchasing options and validate our position.”

“Part of our vendor and technology evaluations closely examine the aptitude for technology integration and how ‘bolt on’ technology vendors could fit into our existing application suite,” says Wasserman. “KLAS uncovered a vendor we had not previously considered.”

In all likelihood, HCA will stay their current course but implement additional insurance authorization modules. “The KLAS report certainly helped us compare products, understand the market, and validated our position on this subject,” concludes Wasserman.

Marty Paslick
Hospital Corporation of America